Engineer Your
Own Identity

Break free of the rigid black box. MediaWallah's flexible, transparent, and scalable identity solutions put you in control—and give you greater value for your identity investment. Welcome to identity 2.0.

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Use our identity tools and building blocks to grow your first-party capabilities and activate across devices, channels, customers and households.


MediaWallah helps you expand reach, pinpoint customers with precision, and strengthen your data-driven offerings.

Why MediaWallah?

MediaWallah puts you in back in control of your identity resolution - with flexible business solutions tailored to your needs; transparency about our operations and your data; and the scale you need to activate successfully.


Our tailored offerings and cost structure let you decide the data you need-and append your custom data to ours. Plus, we complete match tests and onboarding in hours, not days—giving results at a pace that fits your business timetables.


You provide individual-level data for us to match against. We provide individual-level results that clearly align to the data you've provided-not opaque "audiences" you're expected to trust.


With over 250 million U.S. customer profiles and robust data hygiene for exceptional match rates (60-80%), MediaWallah Identity enables seamless data activation across DMPs, DSPs, SSPs, and other outlets with unrivaled accuracy-at-scale.

All this, plus a privacy-by-design approach to all our offerings—and a laser focus on just one goal: Providing clients with the best identity solutions on the market.

Take the leap into Identity 2.0 now

What to read next

July 20, 2020

In a “Cookieless” World, Centralized Identity No Longer Makes Sense.

A new direction for MediaWallah, and for the identity industry. It’s time to decentralize.


June 4, 2020

Four Crucial Marketing Data Practices to Stay Resilient in Unforeseeable Times

Critical data strategies for a world of sudden change.


May 21, 2020

How to Build ROI Into Your Identity Provider Relationship

How much value you get from identity resolution depends on how you structure your relationship.