Engineer Your
Own Identity

Break free of the rigid black box. MediaWallah's flexible, transparent, and scalable identity solutions put you in control—and give you greater value for your identity investment. Welcome to identity 2.0.

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Use our identity tools and building blocks to grow your first-party capabilities and activate across devices, channels, customers and households.


MediaWallah helps you expand reach, pinpoint customers with precision, and strengthen your data-driven offerings.

Why MediaWallah?

MediaWallah puts you back in control of your identity resolution - with flexible business solutions tailored to your needs; transparency about our operations and your data; and the scale you need to activate successfully.


Our tailored offerings and cost structure let you decide the data you need-and append your custom data to ours. Plus, we complete match tests and onboarding in hours, not days—giving results at a pace that fits your business timetables.


You provide individual-level data for us to match against. We provide individual-level results that clearly align to the data you've provided-not opaque "audiences" you're expected to trust.


With over 250 million U.S. customer profiles and robust data hygiene for exceptional match rates (60-80%), MediaWallah Identity enables seamless data activation across DMPs, DSPs, SSPs, and other outlets with unrivaled accuracy-at-scale.

All this, plus a privacy-by-design approach to all our offerings—and a laser focus on just one goal: Providing clients with the best identity solutions on the market.

Take the leap into Identity 2.0 now

What to read next

August 18,2021

MediaWallah Named to Inc. 5,000 Annual List of America’s Fastest-Growing Private Companies

MediaWallah in the leaders’ circle of identity resolution providers, top third of the Inc. 5000 overall.


May 12, 2021

MediaWallah Integrates With Adobe Real-Time CDP, Providing Adobe Customers With Enhanced Control of Identity Data

Adobe and MediaWallah are expanding their partnership, giving marketers an enhanced 360-degree customer record in the Real-time CDP.


February 11, 2021

Checklist: Prepare for Third-Party Data Depletion With These Seven Key Steps

The "Cookiepocalypse" and Ad ID changes are coming soon. Are you focused on the right initiatives to get ready?