Engineer Your
Own Identity

Break free of the rigid black box. MediaWallah's flexible, transparent, and scalable identity solutions put you in control—and give you greater value for your identity investment. Welcome to identity 2.0.

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Use our identity tools and building blocks to grow your first-party capabilities and activate across devices, channels, customers and households.


MediaWallah helps you expand reach, pinpoint customers with precision, and strengthen your data-driven offerings.

Why MediaWallah?

MediaWallah puts you in back in control of your identity resolution - with flexible business solutions tailored to your needs; transparency about our operations and your data; and the scale you need to activate successfully.


Our tailored offerings and cost structure let you decide the data you need-and append your custom data to ours. Plus, we complete match tests and onboarding in hours, not days—giving results at a pace that fits your business timetables.


You provide individual-level data for us to match against. We provide individual-level results that clearly align to the data you've provided-not opaque "audiences" you're expected to trust.


With over 250 million U.S. customer profiles and robust data hygiene for exceptional match rates (60-80%), MediaWallah Identity enables seamless data activation across DMPs, DSPs, SSPs, and other outlets with unrivaled accuracy-at-scale.

All this, plus a privacy-by-design approach to all our offerings—and a laser focus on just one goal: Providing clients with the best identity solutions on the market.

Take the leap into Identity 2.0 now

What to read next

August 28,2020

AdExchanger Podcast: Solving For Identity, With MediaWallah CEO Nancy Marzouk

Nancy and AdExchanger Executive Editor Zach Rodgers discuss MediaWallah's past, history, and more.


August 19, 2020

MediaPost: Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding

Read the MediaPost coverage of MediaWallah’s new partnership with Adobe.


August 19, 2020

MediaWallah + Adobe = Better Onboarding for AAM Customers

Adobe Audience Manager customers get onboarding control, fast actionable data, and commercial terms they’ll appreciate.