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February 20, 2020

The Data Exchange Became a House of Cards. Now It’s Toppling.

Is the reign over for possibly the most pervasive “pipes” in marketing data?

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January 29, 2020

Why I’m Excited About Crumbling Cookies on Chrome

If Google Chrome finishes off third-party cookies, what does it mean for the identity business? For some providers, opportunities abound.

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December 20, 2019

Meet Us at CES!

Here's how to schedule time to talk identity resolution strategy at CES.

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December 18, 2019

This Holiday, Share the Joy of Privacy-Friendly First-Party Data  

Just in time for your holiday gatherings: how (and why) to tell family and friends about the privacy benefits of first-party ad targeting.

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October 28, 2019

Reality Check: Are Brands Ready For A First-Party Future?

Many brands think they're ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed.

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July 31, 2017

Low visibility keeps programmatic reserve from reaching its potential

For those who know about programmatic reserve, it’s still unclear whether the cost of securing premium guaranteed inventory is worth it

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March 18, 2018

For user connectivity, walled gardens may not be the answer

“I don’t want to leverage a walled garden but there doesn’t seem to be a better option.”

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