October 28, 2019

Reality Check: Are Brands Ready For A First-Party Future?

Many brands think they're ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed.


July 31, 2017

Low visibility keeps programmatic reserve from reaching its potential

For those who know about programmatic reserve, it’s still unclear whether the cost of securing premium guaranteed inventory is worth it


March 18, 2018

For user connectivity, walled gardens may not be the answer

“I don’t want to leverage a walled garden but there doesn’t seem to be a better option.”



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