From MediaPost:

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MediaWallah became the official onboarding provider Tuesday for users of Adobe Audience Manager (AAM), as privacy standards rolling out in California and elsewhere across the United States create a gap between what brands "know" about customers and how they engage with them.

Closing the gap, MediaWallah built a way to connect CRM and onboarding of data. This partnership is the first time that customers of Adobe Audience Manager gain access to this capability.

“Adobe customers were looking for them to understand the value of first-party data,” said Nancy Marzouk, founder and CEO of MediaWallah. “Clients are getting more sophisticated and want to understand the value in terms of their marketing initiatives.”

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-> Read the full story in MediaPost.

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If you’re an AAM customer looking to learn more, visit our Adobe partner page.