Identity to Better Target, Measure & Engage

Product Offerings

IDENTITY RESOLUTION

resolve Accurately At Scale

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ONBOARDING

onboarding to Fit your needs

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Reverse onboarding

Re-engage via email + Postal

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OPENLINK

Activate first-party data

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GRAPH

build your identity

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Omnichannel Identity Resolution

Accurately identify the individuals, households, and audiences across devices, channels and touchpoints—for exceptional omnichannel engagement and analytics.

Targeting

Identify users across all addressable devices and touch points.

Measurement

Link user identities, the touch points users have engaged across devices, and the actions they take—including custom attributes that are important to your business.

Re-engagement

Identify anonymous website visitors to re-engage them via email, postal direct mail, and catalog drop.

Onboarding For Every Marketing Objective

Whether you’re engaging target audiences, executing one-to-one marketing initiatives, or want to put your user-level insight to work, MediaWallah onboarding supports your marketing goals.

Traditional audience-level onboarding

Communicate further with audiences you know.

Leverage your CRM data to link the customer identifiers you have with other addressable identifiers you don't. Results are audience-level.

Use cases include:

  • Segmentation

  • Audience-level targeting

  • Media mix analytics

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Individual-level onboarding

Take control of one-to-one engagements across channels.

Get onboarding results as individual user identities—not aggregate audiences—to use in one-on-one marketing efforts.

Use cases include:

  • People-based segmentation

  • Individual or audience targeting

  • Personalized customer journeys

  • User-level frequency optimization

  • Individual attribution

  • LTV analytics

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Enhanced onboarding

Harness custom, non-personally identifiable CRM data to get more from your onboarding results.

Segment, target, engage and analyze more effectively by incorporating your CRM data within onboarding—giving context to the customers you pseudonymously identify. Incorporate non-PII data from your CRM to increase granularity, accuracy and effectiveness in any Audience or Individual-level use case.

Leverage CRM data including:

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Power YOUR
brand targeting

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Power YOUR
site targeting

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Reverse Onboarding

Identify anonymous site visitors to re-engage them via email, postal direct mail, and catalog drop-with MediaWallah Reverse Onboarding.

Don't let the customer journey stop at an anonymous site visit.
When site visitors don’t log in, MediaWallah Reverse Onboarding pseudonymously identifies those visitors’ emails to match to their postal addresses—so you can continue to engage them via email, direct postal mail, or catalog drop.

Activate by segment-including by site pages or products they visit, how often they've come to your site, and the interests they express through their onsite behavior.

Re-engage individuals—not look-a-like audiences.

Use Reverse Onboarding to:

  • Direct consumers further down the purchase funnel and increase conversions

  • Deepen brand mindshare among customers who have already expressed interest

  • Build your first-party database

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MediaWallah ID Graph

Build your identity on top of ours—whether you’re appending an existing data set or starting from scratch.

Verification

Use MediaWallah to grow and expand your graph, or to confirm that your own "truth set" is really accurate and true.

Activation

With over 250 million US customer profiles and robust data hygiene for exceptional match rates (60-80%), MediaWallah identity enables seamless data activation across DMPs, DSPs, and SSPs, and other channels for unrivaled accuracy.

audience expansion

Increase your reach across target customers. Provide MediaWallah with a limited identity set, and we complete the picture across customers’ multiple identifiers—including cookies, email addresses, IP addresses, mobile ad IDs (MAIDs), and ZIP-11 data.

appending

Add the specific identifiers you need to strengthen your data set—including cookies, email addresses, IP addresses, MAIDs and ZIP-11 data.

Data licensing

Access MediaWallah assets as simple as raw data or selected linkages, or as complex as our entire graph.

About the Graph

MediaWallah's deterministic-based, privacy-secure ID Graph is built to accurately access a vast number of consumers wherever they are digitally addressable.

Data Integrity

EXPANSIVE DATA SETS, COMPREHENSIVE REACH

Built from a core of hundreds of thousands of emails, our graph covers the majority of internet users and households in the U.S.

Use our graph to resolve to the customer, household, and device level across:

  • Connected TVs

  • Browsers

  • Email addresses

  • Mobile devices

  • We source data from hundreds of authoritative partners including retailers, major publications, newsletters and social sites.

  • Our machine learning scrubs and normalizes out over half of our initial raw data, distilling to only the most accurate information.

  • Ongoing refresh keeps the graph constantly up-to-date.

Resilient in the face of cookie depletion

Our graph is built with emails–not cookies–as its foundational layer (or identity key). So no matter what happens to the third-party cookie, our identity solutions stay resilient.

Forge your own identity.
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