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August 28,2020

AdExchanger Podcast: Solving For Identity, With MediaWallah CEO Nancy MarzoukLEARN MORE

Featured Post

August 19, 2020

MediaWallah Selected as First Premier Adobe Exchange Partner to Help Audience Manager Customers with Enhanced OnboardingLEARN MORE

Featured Post

July 20, 2020

In a “Cookieless” World, Centralized Identity No Longer Makes Sense. LEARN MORE

Featured Post

June 4, 2020

Four Crucial Marketing Data Practices to Stay Resilient in Unforeseeable TimesLEARN MORE

Editor's Picks

August 19, 2020

MediaPost: Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding

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August 19, 2020

MediaWallah + Adobe = Better Onboarding for AAM Customers

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May 21, 2020

How to Build ROI Into Your Identity Provider Relationship

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Stay ahead of the people-based future.

The Latest From MediaWallah

August 28,2020

AdExchanger Podcast: Solving For Identity, With MediaWallah CEO Nancy Marzouk

Nancy and AdExchanger Executive Editor Zach Rodgers discuss MediaWallah's past, history, and more.

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August 19, 2020

MediaPost: Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding

Read the MediaPost coverage of MediaWallah’s new partnership with Adobe.

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August 19, 2020

MediaWallah + Adobe = Better Onboarding for AAM Customers

Adobe Audience Manager customers get onboarding control, fast actionable data, and commercial terms they’ll appreciate.

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August 19, 2020

MediaWallah Selected as First Premier Adobe Exchange Partner to Help Audience Manager Customers with Enhanced Onboarding

Collaboration to offer Adobe Audience Manager customers enhanced control in the face of third-party cookie depletion.

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July 20, 2020

In a “Cookieless” World, Centralized Identity No Longer Makes Sense.

A new direction for MediaWallah, and for the identity industry. It’s time to decentralize.

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June 4, 2020

Four Crucial Marketing Data Practices to Stay Resilient in Unforeseeable Times

Critical data strategies for a world of sudden change.

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May 21, 2020

How to Build ROI Into Your Identity Provider Relationship

How much value you get from identity resolution depends on how you structure your relationship.

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April 8, 2020

For Meaningful Brand Connections During Covid-19, Look to Your People Data

The right data can help you forge deeper customer ties when it's most critical.

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February 24, 2020

Here's How to Get a Meeting with MediaWallah at RampUp 2020

Going to RampUp 2020? We still have some spots available to meet. Here's how to get in touch.

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February 20, 2020

The Data Exchange Became a House of Cards. Now It’s Toppling.

Is the reign over for possibly the most pervasive “pipes” in marketing data?

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January 29, 2020

Why I’m Excited About Crumbling Cookies on Chrome

If Google Chrome finishes off third-party cookies, what does it mean for the identity business? For some providers, opportunities abound.

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December 20, 2019

Meet Us at CES!

Here's how to schedule time to talk identity resolution strategy at CES.

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December 18, 2019

This Holiday, Share the Joy of Privacy-Friendly First-Party Data  

Just in time for your holiday gatherings: how (and why) to tell family and friends about the privacy benefits of first-party ad targeting.

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October 28, 2019

Reality Check: Are Brands Ready For A First-Party Future?

Many brands think they're ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed.

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July 31, 2017

Low visibility keeps programmatic reserve from reaching its potential

For those who know about programmatic reserve, it’s still unclear whether the cost of securing premium guaranteed inventory is worth it

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March 18, 2018

For user connectivity, walled gardens may not be the answer

“I don’t want to leverage a walled garden but there doesn’t seem to be a better option.”

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